B2B marketing , also known as industrial marketing, involves applying marketing fundamentals to B2B transactions using techniques such as inbound marketing, email marketing, e-commerce, online advertising, and other techniques.
B2B marketing represents a very important part of our sector due to the high business volumes. According to the study ” Innovation in B2B Digital Commerce: Trends and Successful Strategies,” by IDC Research Spain and Liferay, 43% of companies in our country spend more than €10,000 per month on B2B e-commerce applications.
It’s also worth mentioning that there are some business models that cater to kazakhstan phone number list businesses and individuals, such as the wholesale supermarket Makro. In this article, we’ll focus exclusively on business-to-business marketing.
B2B sales are characterized by their complexity
In general, the purchasing process is longer and involves more variables than in B2C sales. These are more strategic purchases, requiring more thought from the buyer and potentially involving multiple decision-makers and influencers.
The average value of B2B purchases is usually higher than that of B2C products, since we’re targeting buying a phone number list can be a valuable and therefore have greater purchasing power. This allows us to handle more complex sales processes with a higher cost per acquisition (CPA).
In the B2B sector, consultative selling is more common . This means the salesperson acts as a consultant to the customer. They must thoroughly understand their needs to know which product or service is best suited to address them and adapt to offer the best possible solution.
In general, B2B buyers conduct more in-depth research before showing interest in a sms list or service. This makes content a key component of B2B sales.
Stages of a B2B sale
When planning a B2B sales strategy, we must take into account the following stages:
Creating an ideal customer profile . Starting with in-depth research into our target market, we must create a “composite portrait” of our brand’s ideal customer. To do this, we can use tools such as buyer personas.