Varied . You need to create different types of content to engage with users at different stages of the conversion process. There are many options available: tutorials, press releases, case studies, opinion pieces, reports, and more.
Dynamic . You don’t just need to capture your potential customer’s attention, but also kazakhstan phone number list it throughout the entire story. To achieve this, it’s very useful to use formats like interactive digital stories, infographics, or videos.
Develop a distribution plan
Now that you have quality content, it’s time to showcase it to your target audience. To do this, you need to create a distribution plan based on different channels , such as:
Search engines, both through SEO and SEM.
on social networks like LinkedIn or Twitter.
Specialized portals and publications in your sector.
Automate the capture
The previous steps serve to increase the quantity and quality of traffic to your website and ensure a see your constituency listed user experience. But now we need to make the leap from visitor to lead, and from lead to customer .
To optimize all these processes, we recommend using marketing automation strategies . These are the main steps for transforming a visitor into a customer:
Lead generation . Your website should have landing pages tailored to different customer profiles, offering an incentive in exchange for providing their information and converting into leads.
Lead scoring . This tactic involves automatically applying an algorithm that sms list a lead’s likelihood of converting and assigns it the appropriate category.
Lead nurturing . Based on the results of the lead scoring and other user characteristics, they enter a series of automated communication flows, for example, a series of emails. The goal is to gain their trust and progressively bring them closer to conversion.
After-sales service . The process doesn’t end once the purchase is complete, as the subsequent experience is essential to building new customer loyalty and encouraging them to recommend us. Therefore, we must offer after-sales and customer service that lives up to their expectations.